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Run an entire Social-Media focused campaign to announce the partnership between international superstar J Balvin and Diageo-owned spirits brand, Buchanan's.
Customize hashtag that aligned with Univision's television and radio broadcast programming and messaging. Additionally, set up a stop-and-go station where patrons could take digital pictures and email it to themself, providing a data-collection initiative for client, Buchanan's.
(Representing the Univision Communications, Inc. Digital Team).
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