Run an entire Social-Media focused campaign to announce the partnership between international superstar J Balvin and Diageo-owned spirits brand, Buchanan's. 

Customize hashtag that aligned with Univision's television and radio broadcast programming and messaging.  Additionally, set up a stop-and-go station where patrons could take digital pictures and email it to themself, providing a data-collection initiative for client, Buchanan's. 

(Representing the Univision Communications, Inc. Digital Team).